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Understanding smartphone use in stores: Shoppers who use mobile more, spend...
Smartphones are our constant shopping companions – helping us research, compare, and even purchase products online and in stores. We’ve already seen that smartphones are key to pre-purchase activities....
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Bid optimization series: Meeting your objectives with flexible bid goals
Cross-posted; follow the full series on the DoubleClick Search blog Last week, we kicked off our bid optimization blog post series by inviting you to a ClickZ webinar on how to choose the right bid...
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Easier planning, better reporting: New tools for display ads
Great ad campaigns have always required two things: knowing your audience, and using that knowledge to reach them in smart ways. Today we’re thrilled to announce new innovations that will help display...
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Introducing “The Customer Journey to Online Purchase”– Interactive insights...
Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying...
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